Some did defend Tropicana claiming, 'Many parents get the humor and aren't offended'.
I'm gonna need to #TakeAMimoment to process your weak apology,' wrote account Since Right Now. 'FWIW, the campaign didn't "imply" alcohol was the answer… it was *explicit* in demonstrating that hiding from one's family -including leaving young children unsupervised- to drink alone was the answer. That's 1950s "mother's little helper" bulls**t,' added Twitter users were still angered after Tropicana's apology and said it was not enough Slamming a mimosa in the laundry room isn't cute and it's not "treating yourself". 'The #TakeAMimoment campaign: Women lying to their families, sneaking off to consume alcohol hidden in secret compartments. We are in the middle of a mental health crisis and you're encouraging parents to hide their drinking,' wrote The Sober Curator. '100% tone-deaf to what is going on in the world today. Others accused alcohol companies of targeting mothers during the pandemic I just wanted to #takeamimoment to express my disgust.' 'They have been capitalizing on our generation's "new age" beliefs by incorporating "self-care" terms to heighten our interest,' Hirst added.Īnother #pleasemarketresponsibly campaign was started on Twitter by sobriety groups with account The Dry Diary tweeting, 'Hiding in our bathrooms away from our loved ones to consume alcohol in secret is not a form of self-care, it is a form of self-destruction. You just need to try new ways to manage stress + overwhelm,' said claimed that alcohol companies targeting mothers during the pandemic 'sickens me'. 'Mommy wine culture is a lie and it's killing us. Twitter users were also disgusted at the campaign with one user claiming: '#TakeAMimoment represents everything that is wrong with alcohol in this country.' This year has been hard but finding the right way to cope is so important!' said added: 'Last time I checked hiding your alcohol and "escaping' to get in a drink wasn't an earned treat.' 'Normalizing hiding in your bathroom drinking to escape your children isn't cool. Hiding alcohol around your house & sneaking off to drink it alone is disordered drinking,' slammed Unplugged blasted it as #tonedeaf claiming that the campaign 'encouraged parents to beat holiday stress by hiding alcohol from their families and drinking in secret'. 'This campaign is insulting & demeaning to moms at best & dangerous at worst. Many criticized that Tropicana had encouraged alcohol use as a coping mechanism. I hope that it sells a ton of orange juice, so that you will responsibly donate the profits to Recovery Centers of America, actually "helping" the millions of parents who are struggling with alcohol right now,' added the account Secret drinking leads to serious problems and pain,' wrote Stephen Dalziel.
#Tropicana tan and video plus tv
Your new TV commercial directly targeting vulnerable, stressed out, anxious parents during the pandemic is epic. 'Addiction, especially in women and mothers, is at an all-time high and normalizing hiding in your closet to drink your secret alcohol stash and escape your children is dangerous,' wrote user on Instagram, where a rival campaign was started encouraging parents to post with another brand of orange juice to voice their anger. We value the comments and perspectives that have been shared and will use it as a lens for evaluating future campaigns.'Īmong the backlash the campaign received, some mothers claimed it encouraged addiction buy normalizing drinking in secret. 'Accordingly, we're ceasing any further activity in support of the campaign. 'While we believed we were bringing the #TakeAMimoment program to life in the right way - through a message of positivity and balance mixed with a bit of levity – we hear the feedback that for some we've missed the mark,' it added. Tropicana apologized and removed the campaign on Tuesday after severe backlash
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